Revving up the style with the MV Agusta showroom fit-out at Alf's Motorcycle shop

Date Posted
7 June 2020
Caroline Bourne

In 2019, Italian Motorcycle manufacturer MV Agusta appointed Alf’s Motorcycles in Worthing as a main dealer for their exclusive range of high performance sports motorcycles.

The challenge we faced for this fit-out was fitting the strict Brand Guidelines of MV Augusta (regarding the showroom layout, fittings and signage) into the space available in Alf's showroom setting.  The size and shape of the showroom was not suited to some of the guidelines so the Tara Signs team had to go back to the drawing board.  After revisiting the Brand Guidelines and making some modifications to the designs we managed to present a solution which retained the MV Agusta brand standards but also fitted the showroom layout.

The interior fit-out comprised of:

  • Motorcycle Display Podiums.
  • Illuminated wall merchandise racks.
  • Brochure stand.
  • Glass display cabinet.
  • Wallcovering.
  • Signage
  • Existing furniture transformation.

The key features of the branding is an Aged Oak timber finish and a Moulded Edge Canopy detail housing illumination to all the units.

Aged Oak.

All of the display units were finished with a specialist adhesive woodgrain embossed vinyl covering with a realistic aged oak effect. The look and feel of this material mimics real wood, and the rustic effect meets the MV Agusta brand standard. The display units, motorcycle podiums, etc were all constructed in MDF and metal, with black matt detail and finished with the Aged Oak as shown in the images. The same Aged oak material was then used to cover the walls, again all in line with MV Agusta showroom brand standards.

Moulded Edge Canopy.

The wall rack, brochure stand, glass cabinet and wall graphics were fitted with a specially fabricated aluminium Edge Canopy detail which houses subtle 3000K LED lighting to cast a gentle wash of light over the units. The detail was painted in satin black and detailed with the MV Agusta logo.

Furniture Transformation.

Alf’s had already installed a set of stylish white office furniture but this didn’t meet the MV Agusta standards.  We transformed the desk and filing cabinet using the Aged Oak vinyl and the desk top had a hard wearing matt black table top laminate applied. The front of the desk was finished with a Moulded illuminated Edge Canopy just like the rest of the display items.  The adaptation to the existing furniture made a considerable saving benefit to the company compared to having bespoke furniture made.

Solving a fit-out problem.

It was a privilege to work with MV Agusta and Alf's Motorcycles and find an approved resolution to a fit issue.  We would love to use our expertise to solve your signage issue, drop us a message #link (to contact page or mailto: email address), give us a call, or visit our website

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