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Brand refreshment and new store opening programme.

The Brief

To develop new brand identity into high quality signage installed at stores across the UK.

The Approach

Our experienced team proposed quality contemporary materials and specialist LEDs to reflect the prestige brand identity ensuring the signs were maintenance free. We constructed a sign box made of CZ10 brushed brass and finished with a specialist lacquer and a 10mm thick low-iron glass face. Low-iron glass has high-clarity and is made from silica with very low amounts of iron. 

The low level of iron removes the greenish-blue tint that can be seen especially on larger and thicker sizes of glass. Low-iron glass is used when clarity is desired. The rear of the glass sign face is coated with a white translucent film before the addition of the fret cut lettering to the front. Tridonic LED’s have been installed inside the sign to create illumination. Working with the clients shop-fitting contractors we met the deadline for all sites for external signs, as well as internal signs and wall coverings. The sign installation and all of the reparative work was done out of hours and the finished product was in place when the store opened in the morning.

Global Brand Implementation?

Tara Signs Wordmark
Professional sign makers since 1971 
Global Brand Implementation in 2020
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