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Hyundai Global Dealership Space Identity (GDSI). New Brand Implementation.

The Brief

We were excited to be part of the new Global Dealership Space Identity (GDSI) branding programme for Hyundai who we have had a valued partnership with since 1994. Their new concept was to be applied to 220 showrooms, redesigning the showroom layout, carrying out internal fit outs for the furniture and signage and external signage and cladding.

The Approach

The new brand truly transformed the showrooms, especially the design of the exterior cladding. Taking the standard technical specifications for Hyundai we evolved the concepts into engineering drawings, producing prototypes and supplying all elements for final delivery.

  • Tara signs go above and beyond the call of duty in project managing our Corporate Identity roll out from inception of a scheme to completing the installation. Their flexibility, professionalism and quality of work is a credit to them.
    Julianne Tovey

Global Brand Implementation?

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Global Brand Implementation in 2020
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