About Us
Hyundai
The Brief
We were excited to be part of the new Global Dealership Space Identity (GDSI) branding programme for Hyundai who we have had a valued partnership with since 1994. Their new concept was to be applied to 220 showrooms, redesigning the showroom layout, carrying out internal fit outs for the furniture and signage and external signage and cladding.
The Approach
The new brand truly transformed the showrooms, especially the design of the exterior cladding. Taking the standard technical specifications for Hyundai we evolved the concepts into engineering drawings, producing prototypes and supplying all elements for final delivery.